Elaf
Premium fashion · Shopify
Turning one-time buyers into a customer base you can reach
Elaf had thousands of past orders and no way to talk to any of them. Texnity turned that history into an opted-in WhatsApp audience, and made restocks and new arrivals something customers hear about first.
Return on campaign spend
Repeat orders
Campaign messages read
Restocks sold through
What was going wrong before Texnity
Every sale ended at the delivery. Elaf’s customers loved the product and never heard from the brand again, so each month started from zero and every new order had to be bought through advertising.
No way to reach past customers
Order data sat in Shopify while marketing happened on platforms where reach depended on an algorithm and a budget.
Growth cost more every month
With no owned audience, every additional order had to be paid for again in ad spend, squeezing the margin on each sale.
Restocks nobody knew about
Sold-out pieces came back in stock quietly, and the customers who had asked for them were never told.
What we built with Elaf
Texnity connected the store, collected opt-ins properly, and gave the brand a campaign tool that reaches customers where they actually read.
- 01
Build an opted-in audience
Checkout and post-purchase messages ask permission to send updates, so the audience is grown with consent rather than scraped from an order list.
- 02
Segment by what people bought
Customers are grouped by category, order value and how recently they purchased, so a campaign speaks to people it is actually relevant to.
- 03
Announce restocks and arrivals
New arrivals and back-in-stock pieces go out as a WhatsApp campaign with the image and a direct link to checkout.
- 04
Replies land in the inbox
Anyone who answers a campaign starts a real conversation in the shared inbox, so interest turns into an order instead of a dead end.
Elaf
WhatsApp · Automated
Sent automatically by Texnity, no agent involved.
How Texnity helped Elaf
An audience the brand owns
Reaching customers no longer depends on renting attention from an ad platform every single month.
Messages that get read
A WhatsApp message is opened in minutes, which is a different world from a promotional email nobody sees.
Restocks clear fast
The people who wanted a sold-out piece hear about it first, so returning stock moves within a day.
Campaigns start conversations
Every broadcast is two-way, so a customer with a question gets an answer rather than a dead link.
More customer stories
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5.0
Average merchant rating
80+
Brands running on Texnity
30+
Verified merchant reviews
9
Industries served