Snaaplet
Beauty & wellness · Shopify
Fewer parcels coming back, on cash on delivery, in Spain
Snaaplet sells hair, skin and make-up products across Spain, with free 24/48h shipping and pago contra reembolso: the customer pays the courier on the doorstep. That makes it easy to order and just as easy to refuse. Orders were being confirmed and followed up by hand, and every parcel nobody wanted came back at Snaaplet’s expense. Texnity now confirms each order on WhatsApp the moment it is placed and keeps the customer updated until it arrives. In the team’s own words, the delivery rate is up by around 3%.
Delivery rate on COD orders
Orders sent a WhatsApp confirmation
Refused and returned parcels
Average confirmation time
What was going wrong before Texnity
Cash on delivery is how Snaaplet’s customers prefer to buy, and it is the reason the store converts. It is also the reason a share of every day’s orders never turned into money.
Paying for parcels nobody accepted
With contra reembolso, the customer has paid nothing until the courier knocks. Impulse orders, wrong addresses and changed minds all came back as refused parcels, and Snaaplet paid shipping both ways on a €30 product that earned nothing.
Confirming orders by hand
The only way to know an order was real was to contact the customer before dispatch. The team did that manually, one order at a time, and it took hours that a small team does not have.
Following up never stopped
After confirmation came the shipping questions: has it left, when does it arrive. Every one of them was another message to answer by hand on top of the confirmations.
What we built with Snaaplet
Texnity connected to Snaaplet’s Shopify store and moved order confirmation and follow-up onto WhatsApp, written in Spanish and running on its own.
- 01
Confirmation seconds after checkout
The Shopify “order placed” event fires a WhatsApp template in Spanish with the order number, product and amount to pay on delivery, and Confirm and Cancel buttons the customer taps once.
- 02
Automatic reminders for silent orders
An order with no reply gets a follow-up on its own. A cancelled order is tagged in Shopify and never packed, so the courier only collects parcels someone actually wants.
- 03
Shipping updates on the same thread
Dispatched, out for delivery and delivered messages follow in the same conversation, so the 24/48h promise reports on itself and the customer is ready for the courier with the cash.
- 04
A real person when something goes wrong
Any reply the automation cannot handle lands in a shared inbox for the team, and Texnity’s own support is on hand when the setup needs a change.
Snaaplet
WhatsApp · Automated
Sent automatically by Texnity, no agent involved.
How Texnity helped Snaaplet
More parcels delivered
Only confirmed orders ship, and the customer knows the parcel is coming, so more of them are accepted at the door. The team puts the gain at around 3% on delivery rate.
Less money lost to returns
Every refused parcel avoided is return shipping Snaaplet no longer pays on a product that would have earned nothing.
Far less manual work
Confirmations and follow-ups that were done by hand now run on their own, so the team’s day goes on the store instead of on chasing orders.
Support that answers straight away
When something needed fixing, Texnity’s support replied immediately. The team singled this out in its review.
“
Since we started using this app we also managed to increase the delivery rate by around 3%, which is very important for our business, that is e-commerce on cash on delivery. We recommend Texnity app to any e-commerce.
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5.0
Average merchant rating
80+
Brands running on Texnity
30+
Verified merchant reviews
9
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